About Us

We are here for one clear reason: to bring the world’s most exciting designer toys, blind boxes, plush, and lifestyle gifts to Australia and New Zealand.

Founded in Melbourne, Lucky Lab is an emerging, high growth distributor with a bold vision: to make collectible culture accessible and unforgettable. From blind box series to plush companions and creative lifestyle goods, our mission is to connect premium global brands with local retailers who share our love for creativity and fun.

While our spirit is playful and imaginative, our business is professional and results-driven. We proudly operate through a diverse network of multiple sales channels across Australia and New Zealand, with a combined annual retail turnover of approximately AUD 4–5 million. This gives us a strong market reach and a proven ability to scale international brands in the local market.

At Lucky Lab, we specialise in introducing products with storytelling power and market appeal—whether it’s trend-driven blind box IPs, lifestyle collectibles, or heartwarming plush lines. By combining efficient distribution with modern marketing strategies, we maximise visibility, engagement, and sales growth for every brand partner.

Lucky Lab is eager to become your trusted long-term partner, offering reliable supply chain support, and fresh product lines that excite consumers. Together, let’s bring creativity to life and make every store visit a moment of discovery!